Title: Doritos presents... $25k
Description: http://www.crashthesuperbowl.com/
BEFORE YOU ENTER, READ THE OFFICIAL CONTEST RULES BELOW INCLUDING THE PUREVIDEO NETWORKS, INC. TERMS OF SERVICE WHICH ARE INCORPORATED HEREIN. YOU MUST AGREE TO THESE RULES BY CLICKING THE CHECKBOX WHERE INDICATED WHEN ENTERING THE CONTEST.
BY ENTERING THIS CONTEST, YOU AGREE TO FRITO-LAY’S PRIVACY POLICIES, AVAILABLE AT THE CONTEST WEB SITE, AND THAT YOUR ENTRY AND THE PERSONAL INFORMATION COLLECTED FROM YOU IN CONNECTION WITH THIS CONTEST WILL BE SHARED WITH THE SPONSOR, FRITO-LAY, INC. ("SPONSOR").
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA (COLLECTIVELY, THE “ELIGIBILITY AREA”) WHO ARE 18 YEARS OF AGE OR OLDER AND LOCATED IN THE ELIGIBILITY AREA AT THE TIME OF ENTRY. VOID ELSEWHERE AND WHERE PROHIBITED BY LAW. SEE BELOW FOR ADDITIONAL ELIGIBILITY RESTRICTIONS.
1. ELIGIBILITY:Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry. The following individuals are not eligible: employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), Yahoo! Inc., PureVideo Networks, Inc. and each of their respective parent, subsidiaries and affiliated companies, distributors, web design, advertising, fulfillment, insurance agencies, judging and Contest agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, “Contest Parties”), or the NFL Entities (as defined below), and the immediate family members (spouse, parent, child, sibling and spouse or "step" of each) and those living in the same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest) of each such employee, contractor, director or officer.
2. CONTEST SCHEDULE: You may enter the Contest between 12:00:01 am Central Time (“CT”) on 10/03/08 and 11:59:59 pm CT on 11/16/08 (“Contest Period”).
3. TO ENTER: To enter the Contest, go to http://www.crashthesuperbowl.com ("Web Site") during the Contest Period and click on the login link for the DORITOS® brand Crash the Super Bowl Ad Contest registration and commercial upload page. BEFORE YOU WILL BE ALLOWED TO CONTINUE, YOU MUST EXPRESSLY AGREE AND CONSENT TO BE BOUND BY ALL THE TERMS AND CONDITIONS OF THE PUREVIDEO TERMS OF SERVICE AND OF PUREVIDEO’S PRIVACY POLICY. IF YOU DO NOT AGREE TO ANY OF THESE TERMS, PLEASE DO NOT USE THE WEBSITE OR ENTER THE CONTEST. Follow the on-screen directions to properly complete and submit a registration form for the Contest, or if you have already registered, you can login with your username and password you first entered with. When prompted, you will be asked to upload your original Submission to the Web Site. Before uploading the Submission, you will be required to agree that you have (a) read or have had these Official Rules read to you and you are in agreement with these Official Rules, and (b) received permission for the use of the image/likeness of any and all identifiable persons appearing in your Submission. You will be required to submit a release (to be provided by Sponsor) signed by each identifiable person appearing in your Submission granting Sponsor permission to use his or her image/likeness if your Submission is selected as a Finalist in the Contest. Submissions that do not include all required information and adhere to the Official Rules will be considered void.
CREATIVE ASSIGNMENT: Here’s the deal. Think of an idea for a DORITOS® brand commercial. Not just any idea, but one worthy of being called the best of the Super Bowl. Maybe it’s an action-packed story about the first time you tried DORITOS® brand Tortilla Chips. Maybe it reveals what life is like for the spices on the surface of the chip. Anything. Make the video that would knock you out of your seat if you were watching the Super Bowl. Make it yours.
Shoot it. Submit it. Make it as one of five finalists and win $25,000. Then, if America votes it their favorite, your video will be aired as a DORITOS® commercial during Super Bowl XLIII. But that’s not all. If your ad gets the top spot on the USA TODAY Ad Meter, we’ll give you a $1,000,000 bonus. Sound good? We thought so. Criteria for the USA TODAY Ad Meter is determined solely by USA TODAY, which is not affiliated with this promotion in anyway.
You can also access the Contest creative assignment described above (“Creative Assignment”) on crashthesuperbowl.com. Your submission should be in commercial form consistent with these Official Rules.
JUDGING REQUIREMENTS:
Judging Criteria (“Judging Criteria”) is as follows:
(#1) Originality and Creativity – 40%
(#2) Adherence to Creative Assignment – 30%
(#3) Overall Appeal – 30%
TECHNICAL REQUIREMENTS:
A Video File must be submitted – the Video file (s) must be exactly 30 seconds in length (all copyrighted material will be removed)
The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 500MB)
Video Files must be provided in one of the following file formats: .MPEG; .MOV; .AVI; .WMV
Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist.
ADDITIONAL REQUIREMENTS:
Submission must be primarily in English.
All entries must be received by 11:59:59 pm CT on 11/16/08.
Once uploaded, Submission will not be returned. Sponsor may, in its sole discretion, remove, delete and/or forfeit Submission it deems inappropriate or otherwise non-compliant.
The person obtaining the Contest ID and uploading the Submission will be deemed the entrant (“Entrant”). The Entrant is the one (1) person who owns the email address associated with the Contest ID. If any group elects to collaborate on a Submission, they are required to designate one (1) person as the agent of the group to enter the Contest, agree to these rules and accept the prize on behalf of the group. Neither Sponsor nor any of the Contest Parties are liable for any disputes between collaborators arising under or related to the Contest.
Each individual Entrant is allowed a total of ten (10) Submissions as long as the same (or substantially similar) Submission is not uploaded more than one (1) time throughout the Contest.
Limit one (1) Finalist Prize per person, household and/or email address throughout the Contest Period.
Each Submission must comply with the PureVideo Networks, Inc. Terms of Service ("Terms of Service") (described above), as well as these Official Rules.
Each Submission must be the original work of the entrant produced for this Contest; it may not have been entered in or won previous contests or awards (including previous DORITOS® brand Crash the Super Bowl contests); it may not have been published previously in any medium; it must not infringe any party’s intellectual property or other rights; it must be suitable for display and publication on national television (i.e., may not be obscene or indecent, including but not limited to nudity or profanity); it must not contain obscene or pornographic material, it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group), it must not include threats to any person, place, business, group or world peace, it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or network standards.
Each Submission must not feature or refer to any food or beverage products other than DORITOS® brand Tortilla Chips; it must not feature or reference any NFL Marks or any other third party trademarks (with the exclusion of DORITOS® brand assets provided on the Web Site), and it must not feature or reference any names or third party logos (other than the DORITOS® brand logo).
Each Submission must not contain any copyrighted works (other than as owned by the Entrant). You may not include any music except for the pre-approved music provided on the Web Site. Approved music provided on the Web may not be altered. Use of any unauthorized music may result in disqualification of Submission, in Sponsor’s sole discretion.
All Submissions will be reviewed for content before being published or judged; however, such review does not relieve entrant from responsibility for compliance with all of the Terms of Service and these Official Rules. Submissions that do not comply with the Terms of Services or these Official Rules or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered for prizes. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for a Finalist Prize. Certain Submissions may be featured from time to time on the Web Site during the Contest Period, in Sponsor’s sole discretion; being selected as a featured Submission is unrelated to the Judging Criteria and does not guarantee selection as a Finalist in the Contest.
By entering this Contest and uploading your Submission, you irrevocably grant to Sponsor and its agents the unconditional and perpetual right to post, display, publish, use, adapt, edit and/or modify such Submission in any way, in any and all media, for any purpose, without limitation, and without consideration to you. Finalists agree to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in Submission, including, without limitation, all copyrights and waive all moral rights in Submission. All Contest entrants further agree to release and indemnify and hold harmless the NFL Entities (as defined below), Sponsor and the Contest Parties from any and all claims that any commercial, advertising, presentation, web content or any other material subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringes on the rights of Entrant’s work as contained in any Submission.
4. SELECTION OF WINNERS: Five (5) finalist Submissions (each a “Finalist”) will be selected by a judging process in which a qualified panel of judges (“Judges”) will evaluate each eligible Submission based on the judging criteria set forth above. In the event of a tie for the fifth Finalist spot, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie. The five (5) Finalist Submissions will be posted for the public (ages 13 or older) to vote on their favorite at crashthesuperbowl.com starting on 1/5/09 at 12:00:01 am CT and ending on 1/25/09 at 11:59:59 pm CT (“Voting Period”). Limit one (1) vote per person per Day. A “Day” is defined as the 24 hours between 12:00:01 am CT and 11:59:59 pm CT throughout the Voting Period. At the close of the Voting Period, the Submission that receives the most votes will be deemed the Grand Prize Winner (“Grand Prize Winner”). In the unlikely event that public voting results in a tie, the tied Submissions will be re-judged by the Judges based on the judging criteria stated above. All Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Finalist cannot be verified, or if a Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Finalist provided sufficient time remains, in Sponsor’s discretion.
Entrants agree that the Sponsor has the sole right to decide all matters and disputes arising from this Contest and that all decisions of Sponsor are final and binding. Finalists, by acceptance of the Finalist Prize (defined below), agree to release, indemnify and hold harmless Sponsor and Contest Parties, as well as each of their respective parent and affiliated companies, and each of their employees, representatives, contractors, advertisers and sponsor from any and all liability, loss, damage, cost or claim relate to any allegation regarding the acceptance or use of their prize, including but not limited to the airing of the commercial Submission.
5. FIVE (5) FINALIST PRIZES: Each finalist prize (“Finalist Prize”) consists of $25,000 US and a trip to Florida for a private Super Bowl XLIII party hosted by DORITOS® brand for all Finalists and their Guests including round-trip coach air transportation for a verified Finalist and one (1) eligible guest (“Finalist’s Guest”) from a major gateway airport near Finalist’s residence within the U.S.; seven days/six nights (1/27/09-2/2/09) double occupancy hotel accommodations in Florida; ground transportation to/from hotel. Approximate retail value (“ARV”) of each Prize is $31,000.
ONE (1) GRAND PRIZE: The Grand Prize Winner’s Submission will be aired during the Super Bowl XLIII broadcast. There is no monetary value associated with the Grand Prize, however, in the event that the Grand Prize winner’s commercial is awarded the #1 spot (including ties) according to the USA TODAY Ad Meter rankings, Grand Prize winner will receive a bonus of $1,000,000.00. Criteria for the USA TODAY Ad Meter is determined solely by USA TODAY, which is not affiliated with this promotion in any way.
TRIP RESTRICTIONS: Actual value may vary depending on Finalist Prize winner’s point of travel origin, airfare and hotel fluctuations. Any difference between stated ARV and actual value will not be awarded. Airport, airline, tickets and/or hotel accommodations for the Finalist Prizes are to be selected by Sponsor. All meals, gratuities, and other expenses associated with the Finalist Prize packages not specifically mentioned in these rules are the winner’s sole responsibility. All travel must be completed on the dates specified by Sponsor, or Finalist Prize will be forfeited. Finalist Prize winner and Finalist’s Guest must travel on same itinerary. An eligible minor may take the trip as the Finalist’s Guest only if the Finalist Prize winner is the eligible minor’s parent or legal guardian. Finalist Prize winner and/or Finalist’s Guest’s participation in any or all activities for the prize are voluntary. In the event that the Finalist Prize winner and/or Finalist’s Guest elects not to participate in any or all designated activities for the prize, Finalist Prize winner will be afforded no additional compensation in exchange therefore. A minor must be accompanied by a parent or legal guardian at all times.
THE MAXIMUM TOTAL ARV OF ALL PRIZES IN CONTEST IS: $1,155,000 (includes contingent bonus of $1,000,000).
6. GENERAL CONDITIONS: All entrants must have a valid Contest ID and e-mail address. Finalists are solely responsible for any taxes on their respective prizes, and will receive an IRS Form 1099 for the value of their prize. No substitution of prize is offered, except at the sole discretion of the Sponsor. Prizes are non-transferable. By participating, entrants agree to these Official Rules, the PureVideo Networks, Inc. Terms of Service and Sponsor’s Privacy Policy (available at http://frito-lay.com/fl/flstore/cgi-bin/privacypolicy.htm) which are final and binding in all respects. Unclaimed prizes will not be awarded. Finalists will be notified by phone and/or email and will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release by 12/22/08 or Finalist Prize will be forfeited and an alternate Finalist may be selected. Each person who’s image, likeness and/or voice appears in a finalist video must agree that he/she will execute a standard SAG Commercials Contract, will accept minimum scale compensation and talent residuals and will be bound by the terms and conditions of such contract, including exclusivity. Notification of Finalist status must be kept confidential until the Finalists are publicly revealed by Sponsor or your Finalist Prize will be forfeited and your Submission will not be posted for public voting as a Finalist Submission. Your Submission will not be posted for public voting as a Finalist unless the properly and fully completed Releases are received by Sponsor no later than 12/22/08. The Grand Prize Winner will also be required to sign a prize acceptance form prior to their Submission airing on the Super Bowl XLIII broadcast, and if the Grand Prize winner is awarded the contingent bonus, he/she may be required to sign an additional insurance release. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor or PureVideo Networks, Inc. website; (b) violating the Official Rules (c) violating the terms of service, conditions of use and/or general rules or guidelines of any PureVideo Networks, Inc. property or service, or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right, to require a potential Finalist Prize winner to submit to a confidential background check to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Contest will not bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion. This Contest is offered only in the United States and is governed by the laws of the state of Texas. All claims relating in any manner to this Contest or to any Submission must be resolved in the federal or state courts located in Collin County, Texas.
7. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by the NFL Entities (as defined below), Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the NFL Entities (as defined below), Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail transmissions to be sent or received; lost, late, delayed or intercepted e-mail transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. The NFL Entities (as defined below), Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own risk. The NFL Entities (as defined below), Sponsor and the Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site. By participating in the Contest, the entrant releases Sponsor, Contest Parties and the NFL Entities (as defined below) from any and all claims, damages or liabilities arising from or relating to such entrant’s participation in the Contest. By accepting a prize in the Contest, winners agree that the Sponsor, Contest Parties and the NFL Entities (as defined below) shall not be liable for any loss or injury resulting from participation in the Contest, acceptance or use of any prize, or any travel related thereto. Sponsor, Contest Parties and the NFL Entities (as defined below) are not liable in the event that any portion of the Contest, event or the event broadcast is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”). Should a Force Majeure Event occur, Sponsor may, but is not obligated to, exercise commercially reasonable efforts to air the Grand Prize winning commercial at another time or make a reasonable substitution in its sole discretion.
8. WINNERS’ LIST/RULES REQUEST: For the names of the Finalists or Official Rules, send your request with a self-addressed, stamped envelope (VT residents may omit return postage) postmarked by 2/2/09 and received by 2/9/09 to: DORITOS® brand Crash the Super Bowl Ad Contest, P.O. Box 750750, El Paso, TX 88575-0750.
9. SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.
The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Productions LLC and NFL International LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prize awarded. The NFL Entities have not offered or sponsored this Contest in any way.
© 2008 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
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